A sustainable approach.

After oil, fashion is the second most polluting industry. That means that changing how we shop can make a huge impact.

Sustainability doesn’t just mean choosing buying the most eco-friendly shirt (although that is definitely part of it!)—it’s thinking about the entire lifecycle of each article of clothing from manufacturing to disposal.

It means taking reduce, reuse, repair, recycle and making it a habit. It means finding clothes that actually work for YOU—clothes that you’ll actually wear, that make the rest of your life easier. Most importantly, it’s a working together to find a practical solution that can be realistically maintained—for both people and the planet.